Meet The Franses Family
Franses is a fourth generation family jewellers specialising in fine diamond jewellery. Being a traditional, family run business, we pride ourselves in providing a personal service to our clientele regardless of their enquiry.
Click on a video below to watch four generations of jewellers and master craftsmen.
Four generations of jewellers and master craftsmen
Jeff Franses Proprietor
“Every piece we create carries a promise of craftsmanship and the warmth of a family welcome.”
Jeff has spent decades guiding the family business with a steady hand and an eye for timeless design. His passion for exceptional service and genuine relationships ensures that every visitor feels like part of the Franses family. From the first sketch to the final polish, Jeff oversees each detail with dedication and pride.
Beverly Franses Boutique
“A jewel is more than sparkle—it’s a story waiting to be cherished for generations.”
Beverly curates the boutique experience, blending elegance with a personal touch. Her natural warmth and refined style help clients discover pieces that celebrate life’s most meaningful moments. Whether arranging a private viewing or styling a complete look, Beverly makes every visit unforgettable.
James Franses Designer
“I feel that engagement rings should be timeless, everyday pieces made to be worn, and statement designs saved for those moments with the wow factor”
James Franses is at the heart of the uniqueness that defines the family business, with his craftsmanship bringing each piece to life from his in-store workshop. His designs are inspired by his passions and the beauty of the South Coast, resulting in collections that are distinctly Franses. Each piece is thoughtfully created to help mark and celebrate life’s most meaningful moments.
Jemma Franses Consultant
“Helping someone find the perfect piece is like helping them capture a memory forever.”
Jemma thrives on connecting with clients and understanding their vision. Her keen eye for detail and friendly guidance make the journey of selecting a special piece simple and enjoyable. Whether advising on a bespoke engagement ring or a meaningful gift, Jemma ensures every choice tells a personal story.
Our Values
Franses is a fourth-generation family jeweller specialising in fine diamond jewellery. As a family-run business, we place genuine importance on offering a personal, considered service to every client, whatever the occasion.
In an increasingly fast-paced and digital world, we value creating a relaxed, welcoming boutique experience. Whether you are choosing an engagement ring, wedding bands, or exploring our collection of necklaces, bracelets and everyday pieces, we believe each visit should feel special, enjoyable, and truly memorable.
The loyalty of our clients, many of whom return to us time and time again, reflects our commitment to this level of care. From a thoughtful birthday gift to a significant anniversary piece, every purchase is presented with the same attention to detail, right down to our signature gift wrapping.
While our approach is rooted in tradition, our jewellery reflects a wide range of styles. James Franses handcrafts a selection of pieces, from modern, minimalist designs to timeless classics, ensuring there is something to suit every individual taste.
James’s creativity is also expressed through distinctive designs such as the ‘Manhattan’ ring, ‘The Kiss’, and ‘The Tides’, many inspired by his passion for the ocean as a keen windsurfer and paddleboarder.
Whether looking for inspiration or celebrating an important time in your lives, come and visit our Franses boutique to see for yourselves why we love what we do and how we do it so well......